ECO FRIENDLY HEALTHCARE

Promoting public awareness in the field of chiropractic care through these activites:

MAKE A PLEDGE HERE. EVERY DOLLAR CONTRIBUTED TO THE CAMPAIGN GOES DIRECTLY TO PROMOTE THE PROFESSION. GET INVOLVED AND MAKE A PLEDGE.

LEARN MORE ABOUT THE FOUNDATION
Founder Kent Greenawalt shares his vision click http://www.footlevelers.com/fcp.html to view his video

JERRY RICE JOINS THE FOUNDATION
Since July 2006, the Foundation for Chiropractic Progress, a 501 c 6 not for profit corporation, has been advertising in national newspapers and magazines providing positive testimonials regarding the chiropractic profession. NFL Great and Dancing with the Stars celebrity, Jerry Rice, joined the campaign in 2008 providing his positive testimonials about chiropractic in such national publications as Sports Illustrated, Women's Health, Men's Fitness, USA Today and ESPN, the magazine. Mr. Rice comments were included in a 60 second radio spot sent to 5000 radio stations in the country as well as a 60 second TV to 1000 TV stations. To review the coverage to these releases including the newspaper, stations and TV that carried stories go to http://www.f4cp.com/communications.htm. It is estimated that this exposure alone generated 157 million positive messages and growing.

TWO NEW CELEBRITIES ADD THEIR SUPPORT FOR CHIROPRACTIC
Recently retired Brigadier General Becky Halstead and ESPN sports analyst Linda Cohn are the latest of prominent people to express their support for chiropractic.

General Halstead is the first woman graduate of West Point to obtain the rank of General and the first woman general to serve in Iraq and Afghanistan. She appeals to numerous audiences from members of Congress to veterans to the general public. The Foundation has created two ads featuring the General. They include the following quote, "the year I was deployed in Iraq, I missed my friends and family -- and my chiropractor."

Linda Cohn is a well known sports anchor person for ESPN whose testimonial regarding chiropractic includes the statements, "As a TV sports anchor, I am always interviewing world class athletes, and many attribute their success to the care only a doctor of chiropractic can provide." A full page ad featuring Ms. Cohn is on page 55 of June/July Men's Fitness.

BENEFITS OF CONTRIBUTING
Copies of the new Foundation ads along with the five other ads that have appeared in national publications can be viewed at http://www.f4cp.com/communications.htm. These ads are also available to monthly Foundation contributors for local marketing or as 18x24 posters for their offices. Additionally, you may view the Rice radio at http://www.f4cp.com/SR1067.wav and TV spot at http://www.f4cp.com/NAPSJerryRice.mov.qt.

See details of the national publications, schedule of placements and other promotional activities including TV commercial

The Foundation retained a public relations agency, CPR Communications, to generate positive press for the profession. Since January 2007, it has issued monthly pro-chiropractic press releases and public service announcements to print and radio stations nationwide. Quarterly, CPR has sent out advertorials to over 10,000 newspapers nationally. Click here for the PR Summary Report.  Click here for more details regarding these promotions and their impact 

PLANS FOR 2009 INCLUDE:
• Expanding the print advertising campaign
• Continued sponsorship of press conferences with national media
• Expanded media outreach including press releases and advertorials
• Public Service Announcements in print and through radio and TV.
• Author “Greening of Healthcare in America”. a full-length book describing eco-friendly healthcare, by Dr
Gerry Clum
• Introduction of TV. advertorials
• Conducting media tours targeting women’s publications and healthcare outlets

Every dollar contributed to the campaign goes directly to promote the profession. Get involved and make a pledge. Make a Pledge Here